Monthly Archives: August 2012

Password Fatique: when there are too many to remember. What’s the fix?

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National Survey Reveals 58 Percent of Adults Need to Remember Five or More Unique Online Passwords; (Many People Think Solving World Peace Might Be Easier )
Source: Online Americans Fatigued by the number of passwords that they need to remember

So what’s the answer? The answer probably lies with a form of 3rd party user authentication called “Social Login” . Websites that are enabled for social login allow users to use their Facebook, Google or LinkedIn accounts for example, to create a login on a different website. This way users do not need to remember yet another new password. If implemented well, it makes for a great user experience.

So how does Social Login affect e-commerce? Have a look at the info graphic on the up2social site.

Walk the isles of an online store.

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An Australian company has developed a product that enables e-Commerce store visitors to visualise the products on range and to walk through the virtual store.
Internet Retailing describe the product in more detail http://www.internetretailing.com.au/virtual-shopping.html and there is a short video to get a feel for the promised experience.