National Survey Reveals 58 Percent of Adults Need to Remember Five or More Unique Online Passwords; (Many People Think Solving World Peace Might Be Easier )
Source: Online Americans Fatigued by the number of passwords that they need to remember

So what’s the answer? The answer probably lies with a form of 3rd party user authentication called “Social Login” . Websites that are enabled for social login allow users to use their Facebook, Google or LinkedIn accounts for example, to create a login on a different website. This way users do not need to remember yet another new password. If implemented well, it makes for a great user experience.

So how does Social Login affect e-commerce? Have a look at the info graphic on the up2social site.