UX of buying online

Michael McIntyre beautifully describes a few UX problems that organisations impose upon users by design! For a brand, the complete experience, the total online and offline customer journey, is the key to the design and workflow of every website or experience via face to face or call centre.

UX problems buying a movie ticket online.

Loving the bit about why its necessary for a local cinema to show a list of all the countries in the world at checkout.


Michael McIntyre: Online Shopping by dm_510406ae1c303