“BMW refuses to yield to tech and advertising firms that are eyeing up the carmaker’s connected car data, it revealed during the Detroit Motor Show.
Speaking at the North American International Auto Show, BMW’S sales and marketing lead, Ian Robertson told The Financial Times that the carmaker is taking the issue of wireless connectivity in cars and data privacy extremely seriously.
“There’s plenty of people out there saying: ‘Give us all the data you’ve got and we can tell you what we can do with it'”.”