A nice little slide share on http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Everyone is climbing aboard the “content creation” wagon and that means we are going to get buried in #contentcrap.
#thereareonlysomanyeyeballs #thereareonlysomanyhoursintheday
Macy’s has created a new role on the executive.
The Chief Omni-channel Officer role is responsible for store integration with online and mobile activities, and will assume responsibility for systems and technology, logistics and related operating functions.
Structure follows strategy.
Full article here ….http://fashion.broadwayworld.com/article/Macys-Inc-Announces-Executive-Management-Changes-20130128
John Lewis UK appoints its first Online Director.
Full article here …http://www.retailgazette.co.uk/articles/24400-john-lewis-appoints-online-director
This HBR article talks to logistics competency being an important component of product+service bundling. Coco Cola is used as an example in the HBR article.
The post is a quick one to read so here it is …. http://hbr.org/1993/05/tailored-logistics-the-next-advantage/ar/1
“This year, the C-suite will demand the CMO produce a strategy and a plan for how market-driven data will significantly contribute to corporate objectives.”
The IDC article includes a top ten list of predictions for CMO roles.
E-commerce is limited by land supply in China. It’s interesting that online retailers are subject to the same physical considerations that traditional retailers are in some markets.
For the full article….. https://www.propertyoz.com.au/Article/NewsDetail.aspx?p=16&id=6889