Amazon Omni-Channel opens a can of Bricks and Mortar

When Amazon launched in the late 1990s, I was finishing off my Undergraduate degree and distinctly remember sitting back from the desk and pondering how Amazon would change the world of commerce.

Amazons’ latest announcement has been a while coming, its now out there.  The link below gives you a nice tight overview of one of the newest initiatives by Amazon, the physical retail store without a “normal” checkout. The call it Amazon Go.

Basically, a consumer “logs” into the store via  turnstile-type arrangement. (Think HK Oyster rather than Melbourne MYKI at this point!) The person then picks up items from the physical shelf and the Amazon system adds that item to the consumers shopping cart. On store exit, the basket of goods are paid for via the Amazon online checkout system. Seamless, easy and scary if you are an Australian retailer without an omni-channel plan. (If you have e-commerce and don’t have buy-online-pickup instore then Click and Collect is one of your first defensive moves. See last paragraph for your next action on this point)

Amazon Go Video

This 1:49 video shows the Amazon Go user experience.

This is the link to the article on Wired Magazine. http://www.wired.co.uk/article/amazon-go-walk-out-shopping

Omni-Channel Retailing

Remembering that Amazons Revenue is now north of U$107bn, it would seem as though they have got a few things right in the past.

Omni-channel is about a friction-less buying experience and it applies to B2B in addition to B2C, the traditional e-commerce focus for Amazon and Australian organisations.

If your business has e-commerce up and running and now needs Click and Collect then lets have a confidential conversation on how to approach Buy Online and Pickup Instore.

https://www.linkedin.com/in/ewanwalsh

Marketing Automations Job

Marketing Automations’ job is to create qualified sales leads

One of the issues that companies are wanting to solve with marketing is lead identification, tracking and scoring. Marketing Automation uses a combination of inbound & outbound marketing tactics in combination with the above to develop leads ready for Sales.

Traditional Marketing people sometimes lose focus of the objective, which is to create a hot prospect list for Sales. Everyone needs to remember that revenue is the goal and that Vanity Metrics should be removed from the conversations at all levels.

Align marketing and sales with the one goal of creating revenue. Marketing is a vehicle for revenue generatiion and the people who work in marketing should be focused on that, whether they are creative or technical and no matter what tool or resource they use.

If you have a business growth problem to solve then lets connect.

The Uber of Uber

The Ride-Share Startup That’s Competing With Uber And Lyft By Charging $1
A new Boston-based company called Fasten wants to prove there’s more than one way to reinvent ride services in the digital age.

Full article by Fastcompany on this link https://www.fastcompany.com/3065089/startup-report/the-ride-share-startup-thats-competing-with-uber-and-lyft-by-charging-1

Problem Solving – Causal versus Effectual Reasoning

The topic is “Problem Solving”. There are many ways that a problem can be approached. This approach may help you decide.

This article splits approaches into two schools of thought:

Causal Reasoning

  1. Start with an idea.
  2. Work towards further defining it and expressing as a goal.
  3. Create the knowledge, assets and resources to achieve the goal.

Determine the ends before the means. (Quadrant 4 thinking)

Effectual Reasoning

An alternative lean agile approach is to look at the means before determining the ends.

  • Who you are.
  • What resources you can marshal.
  • Who you know and what you know.

These things are used as the basis before determining the goals. (Quadrant 2 or 3 thinking)

 

Link to full article on http://www.business2community.com