Marketing Automations Job

Marketing Automations’ job is to create qualified sales leads

One of the issues that companies are wanting to solve with marketing is lead identification, tracking and scoring. Marketing Automation uses a combination of inbound & outbound marketing tactics in combination with the above to develop leads ready for Sales.

Traditional Marketing people sometimes lose focus of the objective, which is to create a hot prospect list for Sales. Everyone needs to remember that revenue is the goal and that Vanity Metrics should be removed from the conversations at all levels.

Align marketing and sales with the one goal of creating revenue. Marketing is a vehicle for revenue generatiion and the people who work in marketing should be focused on that, whether they are creative or technical and no matter what tool or resource they use.

If you have a business growth problem to solve then lets connect.

The Uber of Uber

The Ride-Share Startup That’s Competing With Uber And Lyft By Charging $1
A new Boston-based company called Fasten wants to prove there’s more than one way to reinvent ride services in the digital age.

Full article by Fastcompany on this link https://www.fastcompany.com/3065089/startup-report/the-ride-share-startup-thats-competing-with-uber-and-lyft-by-charging-1

Problem Solving – Causal versus Effectual Reasoning

The link below is to an article that I found interesting. The topic is “Problem Solving” and as we all know, there are many ways that a problem can be approached.

This article splits approaches into two schools of thought:

Causal Reasoning

Start with an idea, work towards further defining it and expressing as a goal and then create the knowledge, assets and resources to achieve the goal.

Determine the ends before the means.

Effectual Reasoning

An alternative lean agile approach is to look at the means before determining the ends.

Who you are, what resources you can marshall, who you know and what you know – these things are used as the basis before determining the goals.

 

Link to full article on http://www.business2community.com

The Bureaucracy Measurement Index

An article by PWC that I found interesting

“by Eduardo Alvarez, Georges Chehade, Olaf Schirmer, Manish Mahajan
Published: June 29, 2016
Executive summary

Most large organizations struggle with bureaucracy, which can slow a company’s ability to respond to market changes and distract the company from building the differentiating capabilities it needs to grow. There is a clear need for a simpler and more aggressive approach to bureaucracy.

To address this problem, we have developed the Bureaucracy Measurement Index (BMI), a quantitative means to assess the level of bureaucracy within a company, compare it to benchmarks for that industry, and highlight problem areas.

The BMI breaks down all work that a company does into a hierarchy of processes and assigns a score to each. The score incorporates three elements:

Performance, defined as the efficiency and effectiveness by which the company can execute the process
Impact, defined as the relative weight of that process on the company’s overall mandate
Risk, defined as the probability of a negative event occurring due to process-related decisions”

link to the full article