When Amazon launched in the late 1990s, I was finishing off my Undergraduate degree and distinctly remember sitting back from the desk and pondering how Amazon would change the world of commerce.
Amazons’ latest announcement has been a while coming, its now out there. The link below gives you a nice tight overview of one of the newest initiatives by Amazon, the physical retail store without a “normal” checkout. The call it Amazon Go.
Basically, a consumer “logs” into the store via turnstile-type arrangement. (Think HK Oyster rather than Melbourne MYKI at this point!) The person then picks up items from the physical shelf and the Amazon system adds that item to the consumers shopping cart. On store exit, the basket of goods are paid for via the Amazon online checkout system. Seamless, easy and scary if you are an Australian retailer without an omni-channel plan. (If you have e-commerce and don’t have buy-online-pickup instore then Click and Collect is one of your first defensive moves. See last paragraph for your next action on this point)
Amazon Go Video
This 1:49 video shows the Amazon Go user experience.
Marketing Automations’ job is to create qualified sales leads
One of the issues that companies are wanting to solve with marketing is lead identification, tracking and scoring. Marketing Automation uses a combination of inbound & outbound marketing tactics in combination with the above to develop leads ready for Sales.
Traditional Marketing people sometimes lose focus of the objective, which is to create a hot prospect list for Sales. Everyone needs to remember that revenue is the goal and that Vanity Metrics should be removed from the conversations at all levels.
Align marketing and sales with the one goal of creating revenue. Marketing is a vehicle for revenue generatiion and the people who work in marketing should be focused on that, whether they are creative or technical and no matter what tool or resource they use.
If you have a business growth problem to solve then lets connect.
The Ride-Share Startup That’s Competing With Uber And Lyft By Charging $1
A new Boston-based company called Fasten wants to prove there’s more than one way to reinvent ride services in the digital age.