Segmentation by age. Another example

If you have ever clicked or like or shared an advert like this…… 

Then you may have been adding to your online audience profile that makes it easier for advertisers to target you. If this approach is appealing to you as a business that already has traditional media covered, then you you would probably benefit from having a chat with Gerard or Nick from Digicap Digital Audience strategists

Social Media Explained

An oldie but a goodie

Social media explained

  • Twitter – I’m eating a #donut
  • Facebook – I like donuts
  • Foursquare – This is where I eat donuts
  • Instagram – Here’s a vintage photo of my donut
  • You Tube – Here I am eating a donut
  • Linkedin – My skills include donut eating
  • Pinterest – Here’s a donut recipe
  • Google+ – I’m a Google employee who eats donuts

Link to search results from multiple citations

When the rules don’t match reality. Does this lead to complacency?

IMHO – Modern day cars don’t achieve sticker promised fuel efficiency promises in real life on real roads anymore.
If they did, there would be less general commentary in the motoring press on the gap between sticker and real life and I would not have experienced this personally in a variety of cars from a multiple manufacturers.
Testing regimes therefore seem to be flawed as they  don’t achieve their core promise which is to simulate real world driving conditions on behalf of the consumer. 
Therefore, the degree to which this VW and BMW thing “exceeds” “regulations” should be kept in perspective given we all “know” that the numbers are nowadays “wrong” as evidenced by our inability to ever achieve the promises of the new car fuel efficiency sticker.

– question: what does it mean for an organisation if they choose to allow themselves to adhere to “rules” that dont match reality?

– question: what does it say about a regulatory authority when it knows thats its core processes and deliverables are broken even though its cause is noble?

– question: what regulatory environment are the market participants actually operating in? The formal or informal?

– CP: follow the cash back to who benefits from this mess
– #vanitymetrics
Lots of articles on this item. Example 

How too many rules at work keep you from getting things done.

I found this Ted talk interesting as Yves Morieux has found an engaging way to help visualise how cooperation between organisational members can be more important than  efficiency: clarity, measurement &  accountability. This video was a good use of my time and in it Yves argues that our focus on creating measurements and KPIs can easily derail human efforts.

I normally just read the transcripts of TED videos but this one delivers greater impact when watched in full.

Yves Morieux: How too many rules at work keep you from getting things done