Pinterest adds Buy Now Button

Pinterest adds Buy Now Button – Blue “buy it” buttons will start appearing next to “buyable” buttons to allow users to transact. According to Business Insider, the mobile experience has been a major focus given that Pinterest has experienced 85% of intent to purchase (without the buy button) as being initiated from a mobile device. Significant.

BTW the mobile split was 68% plus for vehicle finance applications in a previous personal project so those in denial of mobile devices accelerating importance take note!

Back to Pinterest. Payment methods will start with Apple Pay and credit card. Apple Pay is a payment method classified as a payment processor. Payment processors such as Apple Pay and Paypal hold ones credit card details and don’t ever share those details with retailers. This means that for a transaction via Apple Pay, that there is one less person or entity in the world that has access to ones actual credit card number.

Shopify will be one of the first supported e-commerce platforms. According to Pinterest, Pinterest is the second largest referrer of traffic to Shopify stores. Pinterest won’t take a cut of the sale so retailers will get their usual margins. I would expect that this is only phase one of Pinterests pricing strategy to lure as many retailers into the Pinterest/Shopify network. Release date for this functionality is late June 2015. Apple platform first, followed by Android. First market off the rank will be USA. So AU start your and engines and prep by opening a “Pinterest for business account” but don’t drop the clutch just yet!

DHL to deliver parcels to your unattended car

Get a parcel delivered to your car boot. Safe, secure and yours.

“In May 2015 DHL Parcel, Amazon and Audi will team up to launch a Germany-wide pilot project for a brand new service that will allow car owners to use their cars as mobile delivery addresses for their parcel shipments. The three project partners have developed and tested their unique solution for car trunk delivery the past several months to ensure high security standards for both merchandise and automobiles. For the customer, the service is designed to be simple, transparent and easily manageable at all stages of the process – from order placement on, parcel transport by DHL, to delivery to the trunk of their Audi. ”

Press Release from DHL here.

Five Ways to Innovate Faster – HBR

  1. < 2 pizza team size
  2. Get out more often
  3. Measure inputs (learnings) not outputs (results)
  4. Funding tied to risk reduction not the calendar
  5. Ensure decision makers have the right experience to guide the team before the data are clear. Important new growth initiatives are typically overseen by a company’s top management. But if the intent is to search for a new business model, the company’s top team almost by definition lacks experience with it. Perhaps some members of the executive committee who have nurtured a new venture in the past should be involved. Augment them with outsiders who have spent enough time with start-ups to know how to grapple with uncertainty or with subject-matter experts who have spent enough time in a market to understand its nuances. Otherwise the need to invest in educating management will slow the team’s progress even more.”

Link to a Great short article from HBR.

Crowd sourced medical studies via iPhone App

Crowd sourced medical studies for larger sample sizes.

“The Parkinson’s app had 5,589 consenting users by Tuesday morning, according to Sage. Sherer said he didn’t know the cost of developing the app, but the foundation’s biomarker study, a traditional trial with almost 800 participants over five years, has cost about $60 million.”

“(Bloomberg) — Stanford University researchers were stunned when they awoke Tuesday to find that 11,000 people had signed up for a cardiovascular study using Apple Inc.’s ResearchKit, less than 24 hours after the iPhone tool was introduced.
“To get 10,000 people enrolled in a medical study normally, it would take a year and 50 medical centers around the country,” said Alan Yeung, medical director of Stanford Cardiovascular Health. “That’s the power of the phone.”