Are marketers in tune with the money?

A great little thought starter article by Peter Ryan (InsideRetail)

Quote “Brands – increasingly marketed by younger people not restricted by the context of experienced leadership – communicate more and more with people like them. And while in the past this had the effect of attracting a segment of vampiric older people who sought the allure of the young, today there is an interesting effect being caused by communication that is not accessible by people over a certain age because it looks and sounds ludicrous to them.”

Article here: Chasing pretty things is very costly

Digital Taxi Company Über disrupts traditional business model.

A ‘digital dispatch’ taxi company has won the right to continue operating despite the opposition of traditional taxi companies.
The interesting aspect of this for me is the concept of full service in a regulated industry. If a new entrant can pick the good jobs and can ignore old regulations re needing to supply services to the disadvantaged (wheel chair taxis for example) then the ‘old’ industry is left with no way to cross subsidise those minority services.
Reading here….. http://www.theverge.com/2012/12/4/3728850/washington-dc-taxi-uber-regulations

The parallel industry for me is insurance. New entrants put more qualification rules in place to weed out “higher risk” consumers. This leaves old insurers with a higher risk profile and therefore need to increase premiums to reflect the slightly higher risk. Take this process through multiple iterations and then to its logical conclusion and we end up with sick people basically paying premiums that are indistinguishable from self-funding.

Is the function of insurance not to spread the risk across everyone so that a small amount of cross-subsidisation is a small premium to pay for peace of mind?

Is the taxi article the same as the insurance example? Would be interested in your comments, private, public or otherwise.