Does an improved UI (User Interface) lead to better productivity? Maybe.

Does an improved UX (User Experience) make it easier to deal with a task? Probably.

If the improvements in UI or UX are inwardly facing, will the digital transformation initiatives improve the CX (Customer Experience)? Nope.

Empathy, effort, emotional involvement in understanding the problems faced by the customer or consumer and the hurdles that organisations put in place (systems, processes, people) are the soft side of DT.

Making a process faster or cheaper does not necessarily add value to the CX.

Lets stop doing things 2 the customer and start doing things 4 them.