Marketing Automations’ job is to create qualified sales leads

One of the issues that companies are wanting to solve with marketing is lead identification, tracking and scoring. Marketing Automation uses a combination of inbound & outbound marketing tactics in combination with the above to develop leads ready for Sales.

Traditional Marketing people sometimes lose focus of the objective, which is to create a hot prospect list for Sales. Everyone needs to remember that revenue is the goal and that Vanity Metrics should be removed from the conversations at all levels.

Align marketing and sales with the one goal of creating revenue. Marketing is a vehicle for revenue generatiion and the people who work in marketing should be focused on that, whether they are creative or technical and no matter what tool or resource they use.

If you have a business growth problem to solve then lets connect.