Extract from todays Australian. Article by Ticky Fullerton.
After seven years at the helm of Telstra, Andy Penn in his final interview as chief executive reflects on the trials, tribulations and dragging Australia’s biggest telco into the digital age
“Penn says it is not surprising that long established businesses like Telstra, with complex systems that seem poor against new competitors, want to digitise and match their rivals.
“But they usually fail in those digitisation programs. The reason they fail is they try and digitise the past,” says Penn
