Gerber is an example of a business that leveraged operational efficiency in the pursuit of profits at the expense of true innovation.
“Luckily for a company adept in sourcing and processing vegetables and fruits, tens of millions of busy Americans were spending more time at work and fewer hours in front of the stove. Gerber’s team knew if they could develop a quick, healthy meal for adults, they had an avenue into meaningful growth.”

HBR discusses the concept. Read more …..http://blogs.hbr.org/cs/2012/09/why_big_companies_cant_innovate.html