Pinterest adds Buy Now Button – Blue “buy it” buttons will start appearing next to “buyable” buttons to allow users to transact. According to Business Insider, the mobile experience has been a major focus given that Pinterest has experienced 85% of intent to purchase (without the buy button) as being initiated from a mobile device. Significant.

BTW the mobile split was 68% plus for vehicle finance applications in a previous personal project so those in denial of mobile devices accelerating importance take note!

Back to Pinterest. Payment methods will start with Apple Pay and credit card. Apple Pay is a payment method classified as a payment processor. Payment processors such as Apple Pay and Paypal hold ones credit card details and don’t ever share those details with retailers. This means that for a transaction via Apple Pay, that there is one less person or entity in the world that has access to ones actual credit card number.

Shopify will be one of the first supported e-commerce platforms. According to Pinterest, Pinterest is the second largest referrer of traffic to Shopify stores. Pinterest won’t take a cut of the sale so retailers will get their usual margins. I would expect that this is only phase one of Pinterests pricing strategy to lure as many retailers into the Pinterest/Shopify network. Release date for this functionality is late June 2015. Apple platform first, followed by Android. First market off the rank will be USA. So AU start your and engines and prep by opening a “Pinterest for business account” but don’t drop the clutch just yet!