A great little thought starter article by Peter Ryan (InsideRetail)

Quote “Brands – increasingly marketed by younger people not restricted by the context of experienced leadership – communicate more and more with people like them. And while in the past this had the effect of attracting a segment of vampiric older people who sought the allure of the young, today there is an interesting effect being caused by communication that is not accessible by people over a certain age because it looks and sounds ludicrous to them.”

Article here: Chasing pretty things is very costly