Brands are built on what people are saying about you, not what you’re saying about yourself.

A quote that’s relevant to me from a concise article on
The Art of Branding by Guy Kawasaki.
I first saw Guy when he delivered a keynote at PMA Las Vegas in the late 90s titled “eat like a bird and poop like an elephant
“. This was the title of a chapter in one of his books. Looking at the chapter listing, perhaps it’s time to re-read now that a decade or so has passed.

Thank you for sharing the article on branding Mike Harley.